Sustainable Jewelry

WhatNotz was founded on the idea that jewelry should be more than just an accessory. Our jewelry is created to be an extension of the beautiful people wearing it. I believe It should be timeless, affordable, and ethical.

I pour my heart and soul into making WhatNotz as awesome as possible, but I know we can do better. I believe an environmental and social responsibility is the way forward. So being a more sustainable brand is important to me as a designer and I'm proud to say that over 40% of our production is now made using recycled materials; such as silver and 18k gold. With no compromise on quality just less harm to our planet.

There is still a lot more work to be done. Let's start by opening the dialogue on ways and areas we can improve. I am hoping you will join me, as we are always stronger together.

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